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Twenty vs HubSpot (2026)

Side-by-side comparison of Twenty and HubSpot on BizOps Score, pricing, GitHub health, and self-hosting. Updated 2026-05-30.

🏆 WINNER
82
Twenty
CRM
Open Source
Price: Free (self-hosted)
Stars: 16,000
View on GitHub →
vs
—
HubSpot
CRM
Paid
Price: $15-$1,200/mo
Stars: N/A (paid)
Visit website →
💡 Verdict: Twenty wins (BizOps Score 82/100)

Twenty is open-source and free to self-host. HubSpot is a paid proprietary tool. For teams prioritising cost and data ownership, Twenty is the clear choice. Use our Stack Grader for a personalised recommendation.

Feature comparison
MetricTwentyHubSpot
BizOps Score82/100N/A/100
LicenseOpen SourceProprietary
GitHub Stars16,000N/A (paid)
Monthly CostFree (self-hosted)$15-$1,200/mo
Self-hosting✓ Available✗ Cloud only
CategoryCRMCRM
Choose Twenty when…
  • You want full data ownership and self-hosted control
  • Cost reduction is a priority — Twenty is free to self-host
  • Your team has technical capacity to deploy and maintain
GitHub →
Choose HubSpot when…
  • You need enterprise support and guaranteed SLA
  • Integration with existing enterprise stack is critical
  • Your team prefers clicking over coding
Website →
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